FLUXA

Overview:

Industry: Creative Studio / Media

Scope: Experimental brand identity

The Problem:
Fluxa needed a visual identity that reflected creative freedom and adaptability,
without becoming visually chaotic or inconsistent.

Creative Direction:
The direction embraced controlled experimentation—bold contrasts,
motion-friendly design, and expressive typography, balanced by a structured
system.

Target audience:
Creatives
Brands seeking unconventional solutions

Design Execution:
Abstract logo system
High-contrast palette with accent colors
Modern grotesk typography

Intended Outcome:
To present Fluxa as a bold, creative-forward studio that thrives on innovation and
expressive storytelling.